Sony ‘not quite ready’ to reveal PS5 amid high fan anticipation

Sony’s reveal of its next-generation game console took a new step today with the launch of a PlayStation 5 information sign-up page. There’s no new information, and the company posted a note stating that “we’re not quite ready to fully unveil the next generation of PlayStation.”

Here’s the full text:

We’ve begun to share some of the incredible features you can expect from PlayStation 5, but we’re not quite ready to fully unveil the next generation of PlayStation. Sign up below to be among the first to receive updates as we announce them, including news on the PS5 release date, PS5 price and the upcoming roster of PS5 launch games.

The new web page features an email sign-up field, offering more information at a later date. This tease is likely a reference to widespread anticipation that Sony will provide new information about its console sometime this month. Although the February reveal is still firmly in the realm of rumor, there is historic precedence for a February announcement.

When the company unveiled PlayStation 4 back in 2013, it did so at a special New York event on Feb. 20. Invitations to that event were sent out at the end of January. More information, including a first look at the hardware and pricing, was announced at E3 the following May. Sony has stated that it will not be attending E3 this year, repeating the company’s absence in 2019.

The PlayStation 5 announcement strategy is based on a drawn-out release of information. Last spring, the company’s Mark Cerny gave an interview to Wired in which he laid out the company’s ambitions for the then unnamed console, outlining its new CPU and GPU from AMD, and its use of a solid-state drive. Cerny also stated that it would be coming out in 2020.

This was an unusual publicity tactic for a company as conservative as Sony, which has traditionally relied on large public events to make announcements, rather than press interviews. But it did the job of setting out PlayStation 5’s stall ahead of Microsoft’s E3 reveal of its new console, Xbox Series X, which is also coming out later this year.

In fall, Sony Interactive Entertainment boss Jim Ryan released more details in a blog post, mostly concerning the console’s new controller, which will include haptic feedback and tactile shoulder buttons. He also confirmed that the console will be called PlayStation 5. A new logo was unveiled last month.

Source: Polygon.com

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